2026Daffodil Group
Director, Daffodil Group
Promoted to Director of Branding and Communication, leading institutional identity and strategic communications across the group.
Open to collaborate
EducationUCL · Middlesex
FocusBrand & Comms
SectorsEducation · Media
Samiha Khan
Brand & Communications Leader · Daffodil Group
Brand and communications leader driving institutional identity and organizational development across the Daffodil Group. I lead cross-functional teams that shape how our educational ventures look, sound, and grow pairing marketing craft with a people-first approach to talent and culture.
About
Communication rooted in people and purpose
Samiha Khan is a brand and communications leader whose work centers on institutional leadership and organizational development. As Director of Branding and Communication at the Daffodil Group, she leads cross-functional initiatives that shape institutional identity, strengthen internal culture, and elevate public presence.
Career Summary
Samiha began her career in London researching for Citizens UK, ambassadoring for Middlesex University, and interning with Hachette Book Group before returning to Dhaka to build her career with the Daffodil family. Alongside her communications leadership she teaches as a Senior Scale Lecturer at Daffodil International University and serves on its Board of Trustees, and she coordinated the Youth Policy Forum. In addition to overseeing strategic communications, she works closely with HR operations to align talent management with organizational goals.
- Director of Brand & Communication, Daffodil Group
- Senior Scale Lecturer & Board of Trustees, DIU
- MSc International Public Policy, UCL
- Based between Dhaka & London
Values I lead by
IntegrityEmpathyCuriosityExcellenceCollaborationCreativity
Mission
To build brands and institutions that people trust shaping identity, culture, and communication with clarity and care.
Vision
Organizations where strong communication, engaged people, and shared purpose fuel lasting growth.
Philosophy
Lead with empathy, communicate with intention, and align every message with the values behind it.
Key expertise
Brand & Communications
- Brand Management
- Brand Marketing
- Communications
- Content Strategy
Digital Marketing
- Digital Marketing
- Social Media
- Campaigns
- Storytelling
Leadership
- Team Coordination
- HR Operations
- Talent Management
- Strategy
Research & Policy
- Qualitative Research
- Public Policy
- Data Analysis
- Reporting
Experience
2026 — Present
Director · Daffodil Group
Leads branding and communication across the Daffodil Group, directing institutional identity, strategic messaging, and cross-functional initiatives that elevate public presence.
2023 — 2026
Deputy Director, Brand Communications · Daffodil Group
Owned brand management and social media marketing for the group, strengthening internal culture and shaping a consistent voice across its educational ventures.
2015 — Present
Lecturer (Senior Scale) & Board of Trustees · Daffodil International University
Teaches and mentors students as a Senior Scale Lecturer while serving on the Board of Trustees, connecting academic learning with professional practice.
2020 — 2023
Coordinator · Youth Policy Forum
Coordinated the Environment Policy Network, leading qualitative research and cross-team collaboration on youth-focused policy work in Dhaka.
2020
Marketing Director · KEEN UCL
Supported the #codeforinclusion project at UCL, directing marketing to grow awareness and participation for the initiative in London.
2017
Research Assistant · Citizens UK
Collected qualitative and quantitative data on the rise of hate crime following Brexit and presented the resulting report to Deputy Mayor Sophie Linden.
2016
Intern · Yunus Centre
Consulted with grassroots entrepreneurs to scale their operations, researched micro-credit for small businesses, and drafted a plan to launch a social business in Dhaka.
2014
Summer Intern · Dhaka Tribune
Pursued and developed stories across entertainment and current affairs, applying an understanding of public opinion and media to craft engaging, fact-checked journalism.
Education
- MSc International Public PolicyUniversity College London (UCL) · 2019 — 2020Grade: Merit
- BA Business Management (Marketing)Middlesex University · 2015 — 2019Grade: First Class Honours
- Primary to Higher SecondaryScholastica · 2000 — 2015
Affiliations
- Daffodil GroupDirector, Brand & Communication · Education
- Daffodil International UniversityLecturer · Board of Trustees · Academia
- Youth Policy ForumCoordinator · Policy
Works
Selected works
A look at the initiatives Samiha has led across brand, communications, marketing, and research.
Brand & CommsDaffodil Group Brand & Communications
Directs the institutional identity of the Daffodil Group unifying voice, strengthening internal culture, and elevating public presence across its educational ventures.
Brand ManagementCommunicationsCulture
ResearchYouth Policy Forum
Coordinated the Environment Policy Network, leading qualitative research and team collaboration on youth-driven policy in Dhaka.
Qualitative ResearchPolicyCoordination
Marketing#codeforinclusion at KEEN UCL
As Marketing Director, grew awareness and participation for UCL’s #codeforinclusion project through targeted campaigns in London.
Digital MarketingCampaignsCommunity
ResearchCitizens UK Research
Researched the rise of hate crime following Brexit using surveys and interviews, presenting the findings to Deputy Mayor Sophie Linden.
ResearchData AnalysisReporting
Milestones
Education & milestones
Key chapters across a career spanning London research and study at UCL to brand and communications leadership within the Daffodil Group.
2026
UCLUniversity College London
Postgraduate Study at UCL
Studied at University College London, one of the world’s leading universities, building on a marketing foundation from Middlesex University.
LondonCitizens UK
Report to the Deputy Mayor
Led research for Citizens UK on hate crime following Brexit and presented the findings directly to Deputy Mayor Sophie Linden.
Contact
Let's build something exceptional together.
Open to leadership roles, advisory work, and select collaborations. Reach out and let's start a conversation.
Email me directlysamihakhan@daffodilvarsity.edu.bd